Urban Decay is a brand whose eyeshadow palettes have been a staple in my makeup bag for years and years - my Naked palettes have all been replaced at least once because I use them so frequently. When I saw they had brought out a new palette - the Born to Run palette, I knew I had to get my hands on it. In the palette there are 21 shades (yes! A whole 21 shades to experiment with), all are wearable; varying from deep pinks to matte oranges and even blues. I believe the concept behind the palette is that Urban Decay have created eyeshadows which can create a plethora of looks, in one palette, which makes travelling with it soooo easy. I also kind of like the fact that this palette is so different to any of the Naked palettes, granted, the shade 'wildheart' does seem similar to those in Naked Heat, but the concept of the palette is extremely clever and the shades are just that bit cooler than those in Naked.
Can we also talk about the packaging? It is probably the prettiest thing since Zac Efron was born...
It sort of inspired me to get my own photos out too - the majority of these photos were taken on my trip to Los Angeles, you can read all about my trip here.
After using the palette 29475 times already, I have found the shades to be so pigmented and blendable (is that a word?) I even branched out of my comfort zone and I attempted this look which I actually loved in the end. Personally, I find the deep pink and burnt orange tones so flattering on my blue eyes , adding 'wildheart' and 'hell ride' into the outer corners of my eyes makes them pop. Believe me, I am no makeup artist, so if I buy an eyeshadow palette then it has to be super simple to use and easy to blend because I have no patience when it comes to eyeshadow blending in properly. For me, Urban Decay's 'Born to Run' palette ticks all the boxes.
All the love x
*All opinions are my own, this is not an AD*