Astrid & Miyu are a London-based jewellery brand who focus on more than just the jewellery itself- they are a movement who aim to revolutionise the jewellery experience.
I took ownership of the TikTok (@astridandmiyu) and YouTube accounts to create 'viral' and creative content for these social platforms. Monitored trends, social updates and competitors as part of my role. Some highlights of my time at A&M include; managing a successful TikTok competition in partnership with Space NK, seeing a 16% growth in followers on the account in six weeks, and initiating a content creation model where influencers create some of the videos for our own TikTok page. For both TikTok and YouTube I managed the scheduling, uploading and the content calendars.
Influencer marketing - gained experience in negotiating, building relationships with influencers and agents, writing briefs and contracts.
'Viral' TikToks:
This is your sign to get Mum & Daughter welded bracelets
Our top ten summer bestsellers
Building the perfect summer ear stack
What Team A&M are wearing in the office
